Panda Forest Linens -- Creative Brief

Panda Forest Linens is a fictional company specialising in 100% organic, eco-friendly bed sheets and other products. Their products include towels, pillows, sarongs, throws, and more. 

 

• Bed sheets are their number one selling product, however.

 

• They are a company based in Australia, and their target market is Australia and New Zealand.

 

• Below are three distinct pieces of copy for Panda Forest Linens: website copy, a promotional email, and an Instagram ad.

 

• The website's and promotional email's intentions are to inform potential customers about the benefits of switching to bamboo bed sheets.

 

• The social media ad is to draw attention to other seasonal products.